SAMHSA invites you to participate in the 26th annual Red Ribbon Week.
Red Ribbon Week—the oldest and largest drug prevention program in the Nation—is a way for people and communities to unite and take a visible stand against drugs. This year’s theme, “It’s Up to Me To Be Drug Free,” reminds us that we each share individual responsibility in creating a drug-free environment.
WHAT IS RED RIBBON WEEK?
It is an ideal way for people and communities to unite and take a visible stand against drugs. Show your personal commitment to a drug-free lifestyle through the symbol of the Red Ribbon, October 23 – 31st.
WHY?
The Red Ribbon Campaign was started when drug traffickers in Mexico City murdered DEA agent Kiki Camarena in 1985. This began the continuing tradition of displaying Red Ribbons as a symbol of intolerance towards the use of drugs. The mission of the Red Ribbon Campaign is to present a unified and visible commitment towards the creation of a DRUG-FREE AMERICA.
WHO?
The National Family Partnership is the national sponsor of the Red Ribbon Campaign. We are helping citizens across the state come together to keep children, families and communities safe, healthy and drug-free, through parent training, networking and sponsoring the National Red Ribbon Campaign.
WHY SUPPORT THE NATIONAL THEME?
A theme unifies each year’s campaign and helps to broadcast one message creating a tipping point to change behavior.
HOW?
Plan a Red Ribbon celebration. Order and display Red Ribbon materials with the National Red Ribbon Theme. Proceeds from the sale of Red Ribbon theme merchandise helps support prevention programs across America. Order for your family, students, staff, patients, employees and customers and encourage them to wear the Red Ribbon symbol during Red Ribbon Week, October 23rd-31st.
Sponsored by National Family Partnership.
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