Distracted Driving: Txting - It can wait....

Distracted driving kills.  Whether it is drinking and driving or texting and driving, if you are not driving and paying attention to the road and your car, you are not only endangering yourself, you are a danger to others on the road.

AT&T has been committed to bring awareness and helping prevent distracted driving.

Below is a link to a video that AT&T shot last week during a teen safety fair in Washington D.C., sponsored by a DC TV station and the National Organizations for Youth Safety (NOYS) — a network of national associations and federal agencies focused on youth safety and health. (You may recall, last May AT&T announced a $1 million commitment in the fight against texting and driving. That commitment involves a contribution to NOYS to develop and train student ambassadors on anti-texting-while-driving education. The students then host summits on the topic within their schools and hometowns throughout the school year.)

As part of the D.C. teen safety fair, AT&T had a TWD Simulator on site to give teens a first-hand experience at just how much of a distraction texting and driving can be.  As you’ll see from the video, the simulator is a full-sized car. Kids get in the simulator, put on goggles and start driving, using a heads-up street display in their goggles. They then send a text message and the inevitable result is the kid crashes into a car or a pedestrian.

Link to TWD Simulator:  http://silo.mediasilo.com/weblink/FBF9900EF2686B78BA344B8D06D55ECC/22455/

Background on our “Txting While Driving … It Can Wait” campaign:

While distracted driving is an issue for all motorists, teenagers are particularly at risk.  Traffic crashes are the leading cause of death for teens, and the proliferation of distracted driving among teens is a huge challenge.
That’s why AT&T”s “Txting…It Can Wait” public awareness campaign is especially focused on educating teens about the risks of texting while driving and spreading the message that text messages can wait.  Not even red lights, professionals say, signal a “safe” time to text.

As part of its campaign, AT&T has developed a powerful documentary called “The Last Text” that examines the real world consequences of texting and driving.  Each of the eight individuals in the video — whose lives have been impacted tragically by texting while driving — volunteered their stories to help educate Americans — particularly youth — on the risks of texting behind the wheel.  The documentary can be viewed online on the AT&T “It Can Wait” website and on the AT&T YouTube page.

Texting is so dangerous because it takes a driver’s eyes off the road for an average of 5 seconds.  At 55 mph, that’s like driving the length of a football field completely blind.  Studies show a driver’s reaction time is doubled when reading or sending a text, and that motorists sending a text while driving are 23 more times likely to be in a crash.

Distracted Riding: Texting and Biking Kills

Over and over again we read articles about distracted driving.  Oprah featured the No Phone Zone and accumulated thousands to join in.  It is a fact, texting and driving or talking on your phone can kill.  It is distracted driving that can take your focus off the road and into an oncoming car within seconds.

Newsflash: Distracted driving includes bicycles!


As school has opened in many parts of the country, including Broward County, teens will ride to their bikes to get to school.  After witnessing several teenagers in Sunrise biking and texting in the morning to school, suddenly I realized that there are not enough warnings about the dangers of biking and texting.

Riding a bicycle is part of growing up, however riding a bike responsibly is maturity.  Teenagers need to realize distracted driving extends to distracted riding.

In many situations teens are not allowed to have their cells on in class, so every other waking moment during the day, including their commute to school, they are mingling with their tech gadgets and arranging their social day with their friends.

Parents need to speak with their teens about the dangers of texting and talking with only one hand on the bike handles.  It is dangerous, it is deadly and it can be an accident waiting to happen. No text is worth dying over!

Sadly, the driver that may hit your teen can be held accountable while it was the bikers fault for drifting on to the road while texting or talking.

Stop, talk, repeat, talk again - you can never talk enough about the dangers of distracted biking or driving. Remember parents, be an example to your kids!

Be an educated parent, you will have safer teens!


Watch video for potential ban on texting and biking. Read more.

Teen Rule with Texting - New Study Reveals High Cellphone Usage

This week the Nielsen Study was released and revealed some interesting results concerning cellphone usage and texting.  Florida ranks fourth highest in the county for cellphone usage and teens rule when it comes to texting.

As you travel through the school zones in Duval County is it hard to miss at least one teenager on a cellphone or texting someone.  If you stop at the new Dunkin Donuts on San Marcos in St. Augustine you will almost always run into one or more people on their cellphones as well as a teen texting as fast as their fingers will go.

Yes, teens to rule in texting, after all they probably taught their parents how to text. 

The question is, in today's struggling economy who pays for all these cellphones and unlimited texting and Internet plans?  Sure, you can get great rates today, but you also have parents out of work, families losing their homes and many without health insurance.

It is true, for safety reasons and more cellphones are definitely a benefit and they are also a privilege.  Whether you are stranded with a flat tire or running late to pick up a friend, you can simply call from your cell.  We have seen texting benefits when there is a crime being committed or you are in a situation where you can't talk, but can type.

What would happen if parents reduced their cellphone plans to the basics.  Like we had years ago when we only used the phone for emergencies or needed.  Today they are more of a toy, and can be an expensive monthly one.  To assume all families are having financial difficulties is wrong, however it is a fair assumption that many are definitely having economic meltdowns.

When you go over your family budget, have you considered putting a limit on your teen's cellphone usage? If they have a job or allowance, is your teen pitching in for their cellphone?

Take the time to see where you can save a bit.  You may even find having a conversation with your teen verbally isn't so bad.

See the complete Nielsen Study here.

Read more.