Showing posts with label Reputation Defender. Show all posts
Showing posts with label Reputation Defender. Show all posts

Saturday, November 28, 2009

Sue Scheff: FTC Releases Guide to Help Parents Talk to Their Kids About the Web


Many know that one of my favorite organizations is ReputationDefender. I believe they are a force in helping you and your family maintain a level of safety online - cyberspace has become an area of concern for many parents, however ReputationDefender is diligently keeping up with the time and even 10 steps ahead of most of us! Here is a recent article from their educational Blog.


FTC Releases Guide to Help Parents Talk to Their Kids About the Web
The Federal Trade Commission recently released a new guide to help parents talk to their kids about the internet. Released through the FTC program, OnGuard Online, the guide is titled Net Cetera: Chatting With Kids About Being Online.

Here is a description of the guide from the FTC:

“Kids and parents have many ways of socializing and communicating online, but they come with certain risks. This guide encourages parents to reduce the risks by talking to kids about how they communicate – online and off – and helping kids engage in conduct they can be proud of. Net Cetera covers what parents need to know, where to go for more information, and issues to raise with kids about living their lives online."

Netcetera was produced in conjunction with a variety of governmental and non-profit agencies, including one of our favorite organizations, the Internet Keep Safe Coalition. ReputationDefender and iKeepSafe have worked together on multiple occasions to advance children’s safety issues online, and we will continue to do so in the future.

Finding solutions to safety and privacy problems on the web isn’t something that can or should be done alone. It is refreshing to see so many groups working toward the common goal of helping parents connect with and protect their kids online.

Monday, November 2, 2009

Sue Scheff: Conversations with Moms - Continues Praise for Google Bomb Book


Conversations with Moms interviews our foreword author, Michael Fertik, CEO and Founder of ReputationDefender.

The response has been overwhelming to Google Bomb book and I am thrilled that the reviews just get better and better. Be sure to order your copy today.

Source: Conversations with Moms

By: Maria Melo

When I wrote about my review of the Google Bomb book, I was not surprised about all the emails and comments I received concerning online reputation. I felt like I had learned a lot from reading this book and was a little less naive about the potential threats online.

Soon after my review, I was contacted and asked if I wanted to speak with Michael Fertik, CEO of Reputation Defender. Of course I was intrigued and open to finding out more ways of how we can protect ourselves online.

I think my biggest concern online is keeping my children safe. I hear more and more about cyber-bullying and the damaging effects it has on the children being targeted. Kids can be cruel and the internet has become a weapon in spreading that cruelty. I like the way Michael described it best.

“In the past, kids passed notes in class to spread rumors and viciousness. Now they use the internet. The behavior has not changed, just the medium.”

Follow ReputationDefender on Twitter @RepDef
Follow Conversations with Moms on Twitter @ConversationsWM

Monday, September 28, 2009

Sue Scheff: The Internet is a Information Highway - What is your Road Sign?


Are you a parent of a teen starting their college applications? Are you out of work, sending out your resume? Are you a small business owner and find your business is suffering? Are you a professional that depends on your good reputation?


If you have answered yes to any of the questions above, my new book is exactly what you need. Maintaining your online image today is as critical as having a good resume, outstanding application and keeping your offline personality similar to your virtual one.

I nearly lost my organization (Parents Universal Resource Experts), my reputation online was smeared, as well as the invasion on my private life was going viral while I slept. No, not literally slept, however I was not aware of what was slowing turning into what is considered a Google bomb.

One unhappy client, one disgruntled customer or a person that didn’t get the information they wanted, can take a few vicious keystrokes with a click of the mouse and turn your flourishing life into ruins. Your BFF today can turn into your foe tomorrow, or the soul mate you married is now your adversary. The latest source of revenge, is e-venge.

In my recent book Google Bomb, co-authored by prominent Internet attorney, John W. Dozier Jr., you will not only read about my unfortunate experiences, you will receive practical guidance to help you be proactive in protecting your cyber image. You will learn from my experiences and gain knowledge to build yourself an online profile you can be proud of.

Here are some quick tips to start. Remember, the Internet is today’s information highway and your name has a road sign.

1. Sign up for free services and post your resume or other information that pertains to your services, business, profession etc. Some of these services are Naymz.com, LookUpPages.com, Ziggs.com, LinkedIn.com.

2. For teenagers that will be applying for colleges, keep in mind, what you post today can haunt you tomorrow. More and more college admissions are using search engines to research their potential candidates. Take the time to secure your social networking sites and other places you surf. What does this mean? Keep it clean. Don't post anything you wouldn't want to show your parents or your grandparents!

3. Be sure to own your own name. Sign up for free services on Blogs with your name as the URL. Blogger.com and WordPress.com are two that are most frequently used. Try to keep them updated as time permits, however owning them is most important.

4. Set up your Google Alerts. You want to know when your name it being used online. This is another free service that will take you minutes to set up and keep you informed when your name is posted on the Internet. Twilert.com is used for Twitter Alerts. This is another free service to be alerted if people are using your name on Twitter.

5. Buy your domain name. This can be minimum in costs and the return will be priceless. Purchasing your name through GoDaddy or another source, can cost you about $9.99 a year (ie: http://www.suescheff.com/). Building a small website can also be cost effective. GoDaddy offers services to assist you. You may even know someone that can build this for you. Most kids today are very proficient with their technology skills.

Do you feel you don’t have time to sit in front of your computer and build your online image? You may want to consider hiring a reputation management online service. My personal experience is with ReputationDefender. Today there is a large number of them to choose from as the Internet has become our lifeline to information.

Whether you hire a service or do it yourself, the last thing you want to do is ignore your cyber image!

Back to where we started, you do want to get into your college of choice, you want to land your dream job and you want to keep your online profile up to date. Take the steps to make that happen.

For more fantastic and educational information to protect you and your family online, read Google Bomb today. It is priceless!

For more information: Dr. Michele Borba Review, Defamation Law Blog, Foreword by CEO and founder of ReputationDefender, Michael Fertik, Google Bomb book Press Room.

Also on Examiner.com

Tuesday, August 18, 2009

Sue Scheff: Do you know what Google is Saying About You?


Do you know what lurks online?


Internet Safety has become a priority concern for many parents. Whether you are worried about predators online, or your child’s social networking; don’t forget about your child’s (especially teens) virtual image.


Today more and more colleges and employers are using your name or your child’s name in a “Google Search Box.” They may use other search engines, but Google seems to be the trend and most frequently used.


Years ago I woke up to find myself in the middle of a Cyber-War that I literally thought was simply a nightmare and what I was seeing/reading online had to be a mistake.


It wasn’t! If you can imagine the most horrible things being said about you, including sexual innuendos, anti-semantic remarks, and worse, you will be living what I went through.
My never before told story is finally told in my upcoming book, Google Bomb, The Untold Story of the $11.3M Verdict That Changed the Way We Use the Internet (Health Communications, Inc. September 2009). People that have reviewed this book are simply stunned, shocked and amazed what can happen to you if you are not aware of your online presence or have a cyberstalker.


Google Bomb will not only go behind the scenes of my 2+ year court battle that vindicated me with a landmark $11.3M jury verdict for damages done to me online (Internet Defamation and Invasion of Privacy), it will also offer you practical guidance. Have you been slimed online?
What does this have to do with parenting? Your child will be applying to colleges someday, or filling out job applications. Are they aware of what Google is saying about them? For that matter, do you know what Google is saying about you?


Remember, it can take 20 years to build a solid reputation about you, and only 20 minutes for it to be destroyed with evil keystrokes. Whether you have a disgruntled client, a friend turned foe or a relative that didn’t like the reading of a will – you need to be prepared to protect your cyber profile.

From students to teachers, lawyers to landscapers, truck drivers to doctors, stay-at-home moms to career women, teens to grandparents – no one is immune to what lurks online.



Also on Examiner.com Order on Amazon Today!!!! Early Release!

Monday, August 10, 2009

Sue Scheff: Guidance Counselors Helping Keep Students Safe Online


Many people know I highly recommend ReputationDefender not only for online reputation management, but for their services to protect children online and your privacy. Here is a great merge of two fantastic organization working towards helping teens, kids and all stay safe in space!




ReputationDefender and iKeepSafe Provide Online Reputation Resources to Guidance Counselors


ReputationDefender has been working with the Internet Keep Safe Coalition (iKeepSafe), a non-profit that works for the health and safety of youth online, to create resources that help guidance counselors educate kids in the US about how their online reputations can keep them safe, and help (rather than harm) their ability to get into college — Download ReputationDefender’s guide to keeping your kids safe online today!


iKeepSafe launched Project PRO (Privacy & Online Reputation) at this summer’s American School Counselors Association annual meeting in Dallas, TX. I’d like to send a special thank you to our reputation agents who contributed their expertise in creating the booklet, DVD and online materials (http://www.ikeepsafe.org/ASCA) that have now been distributed to educators nationwide.


Marsali Hancock, President of iKeepSafe, on the launch of Project PRO:


“What youth post online today directly impacts their future academic and employment opportunities. ReputationDefender has worked closely with iKeepSafe to develop content for school counselors that teaches students how to protect their privacy online, and help students create an online reputation that is an asset rather than a liability.


We are grateful for ReputationDefender’s support and for sharing their expertise about managing and building an online reputation that opens doors to future opportunities, rather than eliminating them.”


Concerned parents can also find helpful tips in these materials for ensuring the safety of their kids online, and try MyChild to combat the spread of potentially harmful information about their kids online. As always, we here at ReputationDefender recommend that you keep current with technology, keep communicating with your kids about what they’re doing online, and keep checking on their Internet activity. With a great online reputation, the sky is the limit for your kids!


ReputationDefender and iKeepSafe’s 3 Key Tips for Parents:


1. Keep Current with Technology: Talk to teachers about what forms of Internet safety tools they implement in computer labs and technology classes, consider these safety tools for home use, and stay up-to-date on the capabilities of any mobile devices your child may have.


2. Keep Communicating with Your Kids: Find out who your child talks to online, educate your kids about the permanence of any “digital footprints” they leave behind, limit the use of social networks, and make it a habit to engage your kids in critical conversation—the more you talk to your kids about their online usage, the more they will learn to use digital products in a safe and healthy manner.


3. Keep Checking Your Kid’s Internet Activity: Keep computers in a central public location, check your child’s browsing histories, and limit your child’s computer time—there’s a whole world of outdoor and offline activities where they should be involved!


Follow ReputationDefender on Twitter at @RepDef

Sunday, June 7, 2009

Sue Scheff: Parenting Tips - How to Stop Cyber Bullying



How to Stop Cyber Bullying

Cyber Bullying is an act of aggression exercised online and is typically experienced by web-savvy teens and pre-teens. Cyber bullying, which can take place through social networking sites, forums, emails, instant messaging conversations, and blogs, are aimed at causing emotional harm on the part of the victim. This harm often takes the form of embarrassment, an attack on the victim’s self esteem, or promoting a sense of isolation in the victim through exclusion from social circles.

Cyber bullying, simply put, is easier to accomplish than offline bullying. While an aggressor bullying at school is easily identified, so-called “e-bullies” can hide behind the monitors of their personal computers, protecting the aggressor from the consequences of their tactics.

Human behavior among young people hasn’t changed, but technology and the scope of ramifications has increased dramatically. As the PEW Internet & American Life Project observes, “the impulses behind [cyber bullying] are the same [as those for offline bullying], but the effect is magnified.”

There is no easy way to stop cyber bullying, but there are ways to diminish its effects on your children. Below are a few tips parents and adults can use to help young people understand the potential challenges they face online.

Monitor Your Child’s Mood
Pay attention to your child’s overall mood. Do they seem quiet after spending time online? Does their behavior, aggression, or frustration levels change after they spend time on the Internet?

Teens and children are unlikely to outwardly admit if they are being bullied, largely due to feelings of inferiority, low-self esteem, or embarrassment at social exclusion. Pay attention to changes in your child’s behavior and ask them if they or anyone they know has had mean or hurtful things written about them online.

Talk to Your Kids About Privacy
Engage your child in an honest discussion on the contradiction of terms in the phrase: “privacy on the Internet.” According to the PEW Internet & American Life Project, 15% of teens said that someone they know had forwarded or otherwise posted online communications that they, the teens “assumed was private.” Young people often “copy-paste” instant message conversations or email messages meant to be private, and share them publicly for purposes of embarrassment, social exclusion, or simply malice. There is an easy solution to this type of cyber bullying, widely considered to be the most common form of online harassment: make sure your kids know that nothing published, typed, posted, or shared online is private. Encourage your kids to refrain from communicating ideas online that they would not want their friends, family, or peers to see.

Familiarize Yourself with Your Child’s Online Habits
Make sure you know what it is exactly that your child does when he or she is online. Is your child active on social networking sites like Facebook or MySpace? Studies have shown that young people who use social networking sites are more prone to have experience with cyber bullying, either as an aggressor, as a victim, or even both.

As logic would suggest, the more time your child spends online, particularly if they regularly share their thoughts and ideas on the World Wide Web, the more susceptible he or she is to cyber bullying.

Talk to Your Child About Community Responsibility
According to the PEW Internet & American Life Project’s data on online teens, young people who regularly create content online through blogs, web sites, or photo upload sites are more likely than those teens who do not contribute to the online community to report cyberbullying and online harassment. This data demonstrates that teens that are active in creating a positive community in which they can express themselves are also eager to police it, and thus protecting their community from damaging harassment and hurtful aggression.

Talk to your kids about the fact that their online community can be a healthy place to express themselves, if certain rules are adhered to. The more active your kids are on reporting cyber bullying and online harassment, the easier it will be to reduce its strength.

For more information on keeping your kids safe online, along with a guide to approaching online crime and privacy issues, visit http://www.reputationdefender.com/

Tuesday, June 2, 2009

Sue Scheff: Managing Your Online Identity


Source: Forbes.com

By Anna Vander Broek

You are who Google says you are.

They say first impressions last a lifetime and increasingly those impressions are made online. Perspective employers Google you. Ditto the cute guy you met at the gym. Your landlord can check out your Facebook friends as easily as your cousin in Kansas City. The bad news is that the Internet has made it nearly impossible to hide your past. The good news is that you can use it to craft your future.

Take Will Lindow. In March, when the 28-year-old Texan decided to ditch his job at advertising giant Omnicon Group to pursue his passion for composing music, he knew the first step in his career change was to redefine himself online.

In order to quickly re-establish himself, Lindow turned to Wix.com, a free (for basic services) Web site which allows users to create flash Web pages. He created a page highlighting his musical talents and ambitions and then sent the link to a few people.

A week or two later Lindow got a response from a director doing a documentary film in Dallas. Now Lindow's scoring the film. He's also working with a local Austin band and last week got a gig doing a theme song for a children's animation film. It's only been three months.

"I reinvented myself online," says Lindow

The first step to getting control over your online identity is Googling yourself. If you don't do it, someone else will. Douglas Rothstein, managing partner of Redstone Partners, an executive search firm based in Manhattan and Cambridge, Mass., will Google ( GOOG - news - people ) potential candidates. "We'll scratch beneath the surface and see what's in the public domain," he says.

Quick Tips: Managing Your Online Identity

Individual Google hits make a difference (no one wants to see those pictures of your knee surgery), but so does the larger story they tell about you. "Treat Google like your résumé," says Michael Fertik, founder of the online reputation management service, ReputationDefender.com. If your first five Google hits highlight your old job as a market analyst it may be hard to sell yourself as a travel writer.

After you know what already exists about you online, start reshaping that information. Establish a purpose. Do you want to use the Internet to find a job or promote a new career? Or do you simply want to keep your online reputation clean in case your Aunt Sally ever Googles your name?

Look at things in context. It's easy to misrepresent yourself through seemingly innocent information if it appears in the wrong place. If you want to build up your career as a beer expert, those Facebook pictures of you double-fisting beers will probably help. But it may not if you're trying to be a kindergarten teacher.

"Know what you want and who you are," says Fertik. This may mean you need to choose what to keep online and what to remove. You don't always show your serious side to your friends or your party side to your boss. The same rules apply online.

If you're unhappy with your Google hits, there are a few things you can do. Think about using a service like Fertik's own ReputationDefender.com, which can help you manipulate your Google results, among other things, pushing positive links higher and negative ones lower. Giant sites like Facebook, LinkedIn and Twitter will be higher in Google searches, so focus on those sites first.

Creating your own Web site is a great way to give yourself a professional edge and will usually float up to the top of Google hits. Redstone Partner's Rothstein says he strongly advises his clients to create their own Web site. "[Employers] are looking for someone who has taken the time and effort to put together their own professional site," he says. "It shows perspective employers you … will go the extra mile."

Ask for an outside perspective. "Start with your own opinion about how you're presenting yourself," says Fertik. "But then maybe ask a friend or a professional for some insight."

Most importantly, stay up-to-date. A new client to your architecture firm may rather see you can design an office space, not your high school tennis scores.

"Google is now a utility for every life transaction," says Fertik. "You have to keep yourself fresh."

Saturday, May 23, 2009

Sue Scheff: Help Support Nikki Catsouras Family - Sign the Petition


When a family loses a child, I can’t even imagine the pain they endure. How they wake up the next day, how they feel, what they feel and how they go on with life. When a family loses a child in a tragic accident it seems it could only compound all the feelings of loss.


On October 31, 2006 the Catsouras family experienced the nightmare every parent fears - losing a teen in a tragic automobile accident.


The accident was the beginning of an emotional roller coaster. If you haven’t heard about this story, it is time to take a moment and help make a difference. Nikki Catsouras, after having a horrific car accident was dead on impact, the scene was described as shocking as Nikki’s head was nearly decapitated.


Can you even imagine as a parent, learning of this? Can you imagine living through this? As a parent advocate and a parent of two young adults now, I couldn’t even begin to imagine what this family has gone through.


What follows next is nothing short of evil, in my opinion. Shortly after Nikki was buried, her parents and sisters still in mourning, the Internet creeped into their lives in the most heinous way. Photo’s of Nikki’s crime scene were posted online! Yes, their daughter’s body, or what was left of it, was going viral! Where is justice? Who in God’s name would do this?


Please take a moment to read “A Tribute to Nikki Catsouras” and sign the petition to help create reasonable protection for personal privacy on the Internet.

Wednesday, May 13, 2009

Sue Scheff: Facebook or Casebook?

Source: Toronto Sun

More like Casebook
Social networking sites can sometimes make or break a case in court


By VIVIAN SONG, NATIONAL BUREAU

Be careful what you post on Facebook or MySpace, because anything you say or upload can and will be used against you in a court of law.

Last year, for example, an Ottawa court heard that a civil servant had started a clandestine affair with an old friend she reconnected with through Facebook during a messy custody battle involving three kids.

In a Vancouver courtroom last month, defendants in a personal injury case produced photos from the plaintiff's Facebook profile showing that while Myla Bagasbas was seeking $40,000 in damages for pain, suffering and loss of enjoyment after a car accident, she was still able to kayak, hike and bike post-accident.

"Facebook will be seen as a gold mine for evidence in court cases," said Ian Kerr, Canada Research Chair in ethics, law and technology at the University of Ottawa.

But it will also challenge the courts to further define the notion of personal privacy. In a precedent-setting case this year, a Toronto judge ordered that a man suing for physical injury in a car accident be cross-examined on the contents of his private Facebook profile. Justice David Brown of the Ontario Superior Court of Justice overturned a previous court decision that called the defendant's request to look for incriminating evidence a "fishing expedition."

The very nature of Facebook is to share personal information with others, Brown wrote, and is likely to contain relevant information about how the plaintiff, John Leduc, had led his life since the accident. But if Leduc's profile is private with restricted access, is that considered an invasion of privacy?

"The courts sometimes don't get it," Kerr said. "The tendency in judicial opinion and popular thinking is that once something is out in the public, there's no such thing as privacy anymore. But that can't be right because we all have curtains."

For Facebook users, those curtains are our privacy settings. If our home is our castle, Facebook should also be considered a walled domain, Kerr said.

For example, while a member may post pictures from a beer bash the night before, that doesn't mean they would take the same pictures to show off to their boss the next day, Kerr explained.

Likewise, in Murphy versus Perger, a judge ordered that the plaintiff, who was suing for claims of personal injury and loss of enjoyment of life after a car accident, produce copies of her Facebook pages showing photos of her engaging in social activities. In her judgment, Ontario Superior Court Justice Helen Rady wrote "The plaintiff could not have a serious expectation of privacy given that 366 people have been granted access to the private site."

But having 366 Facebook friends doesn't entitle the rest of the world to view personal information meant only for certain eyes, said Avner Levin, director of the Privacy Institute at Toronto's Ryerson University.

"It's not how many people you share it with, it's who you choose to share the information with," Levin said. "The judge is missing the point. What's important is not how many people are your friends, but who you choose to know you."

While we're able to compartmentalize and separate people in our lives offline by assigning titles to different spheres -- co-workers, neighbours, family -- the online world fails to recognize those distinctions, he added.

It's a habit that spills over in the job hunt as well. Employers admit they rely heavily on information they glean about a candidate from Google searches and networking profile pages. But it's an unfair screening process, Levin said, and attaches more value to people's online identities -- and sometimes third-party information -- than the candidate they meet in real life.

"We need to suppress that tendency to go on Google and look people up. There's already a process of hiring that works for them and has been working for years," Levin said.

While we're more likely to trust a direct source and treat gossip with skepticism in the offline world, the same can't be said of online information.

Pruning online identities and putting a person's best cyber-foot forward are services offered by companies such as DefendMyName, a personal PR service which posts positive information about a client and pushes down negative links in Google. ReputationDefender also destroys libelous, private or outdated content.

"A resume is no longer what you send to your employer," said ReputationDefender CEO Michael Fertik. "More people look at Google as a resume."

But instead of authenticating information found online, people are trusting secondary material and treating Google like God.

"What happens is in a court of law, you have to prove something beyond a reasonable doubt. On the Internet though, many decisions are based on lower standards," Fertik said.

But is sanitizing a person's online reputation of unflattering content an infringement of freedom of speech and freedom of expression?

"Only if you believe Google is the best and most accurate source of information," Fertik said. "But I don't think Google is God. I believe Google is a machine."

vivian.song@sunmedia.ca

Friday, April 10, 2009

Google Bomb Book Available for Pre-Order


Pre-Order Google Bomb on Amazon.com today!


Our society has reached an all-time low. Simple keystrokes can now literally ruin lives, reputations, and cause years of suffering, and require exorbitant amounts of time, money, and sanity to rebuild a life and/or career that has been shattered by cyberbullying, Internet defamation, identity theft, privacy invasion, and so much more. There is even a term that has emerged into our lexicon that describes the practice of manipulating the ranking of web pages: Google Bomb.


Sue Scheff knows first hand about the devastating effects of Google bombing and Internet defamation. Her reputation was destroyed and she almost lost her business because of false and libelous statements about her and her business that went viral. Falling into a deep depression accompanied by agoraphobia, Sue could not escape the abusive attacks from strangers and the paranoia that accompanies such abuse. However, she fought back, and sued the figure head who launched the attack campaign and was awarded a jury verdict of $11.3 million--a case that has set the precedent for a massive debate on Internet regulation vs. free speech and Internet etiquette and safety policies.


Because there is so much to navigate and know about the unknown and mostly unchartered legal territories of Internet usage, Sue has rounded up some of the world's most preeminent experts on the newly emerging business of Internet law, including attorney John W. Dozier. In Google™ Bomb, Dozier and Scheff offer a hybrid of memoir and prescriptive self-help, as well as a timely call to action that will arm readers with what they can do to avoid falling victim to cyber abuse, rebuild their own ruined reputations, or avoid unknowingly committing a crime against strangers on the Internet.


Written with two markets in mind: those hundreds of thousands of people who are victims of Internet harassment and cannot afford legal council to help clean up their reputations, and those who have built a career, business, and personal reputation and want to be armed with protection and prevention techniques that will help them avoid falling victim to cyber bullies, hackers, e-vengers, and Phreaks.


The true-life story of Sue Scheff's landmark lawsuit and the lessons she learned coupled with invaluable expert advice from a top Internet legal and reputation defense expert, Google™ Bomb is a heavy-hitting, one-of-a-kind book that will likely spark debate, controversy, and save lives at the same time.


Michael Fertik, CEO and Founder of ReputationDefender which is one of the pioneers of Online Reputation Management Services, writes a compelling, informative and engaging foreword. This book is a book that will touch almost everyone that uses the Internet today.

Tuesday, March 3, 2009

Sue Scheff: Slimed Online - Just in Time for Google Bomb!


“GOOGLE BOMB” Take Cover! by John Dozier and Sue Scheff

Do you know what Google is saying about you?

Oh yes, it is almost here, my second book! This time around, I am honored to have co-author and Internet Specialist Attorney, John Dozier .

As my story of my landmark case of $11.3M jury verdict for damages unravels - many questions answers, John Dozier will bring us the legal landscape of today’s Cyber World - how to protect your online image and maintain a profile you are proud of! Have you thought about Internet Gossip vs Internet Fact? How do you know the difference? Don’t get caught in the web - read Google Bomb!

To compound our dynamic and explosive upcoming best seller - Michael Fertik, CEO and Founder of ReputationDefender will be writing the foreword! ReputationDefender is one of the pioneers in managing online reputations and helping keep your kids privacy safe online.
This timely book will offer you tools and remedies as well as a very compelling story that will keep you turning those pages! Remember, a 20 year reputation today can be destroyed within 20 minutes of vicious keystrokes.

Monkeys Don’t Fly? Do they? Ahhhh, just wait and you will see - the Internet has become its’ own animal. The Internet can be an educational tool - but - it can also be a lethal weapon!

Published by Health Communications Inc. (HCI) - Google Bomb will be released in Fall 2009.

Thursday, January 8, 2009

Sue Scheff: Reputation Defender Official Blog is Launched


Learn more about ReputationDefender on their recently launched Official Blog.


Many people have heard me talk about their services and how they help you maintain your online image. ReputationDefender does much more! Read about the teacher who got fired for photo's posted on MySpace.

Saturday, October 11, 2008

Are Internet-crazed kids sabotaging your job search/career?


I’ve written a lot about digital dirt (Eve Tahmincioglu), the negative information about you on the Internet you don’t want your boss or prospective employers to see.Here’s a minefield you better keep an eye on — Your own digitally savvy kids may be exposing your salary, your drinking habits, or your anger problems, to the entire free world on Facebook, etc.

read more digg story

Saturday, August 9, 2008

Will Your Online Profile Get Your Hired or Fired?



By now, most of us have heard a handful of horror stories about how a person's online profile wrecked his or her job search or career.

read more digg story

Friday, June 20, 2008

Help Protect Your Children In Cyberspace


Parents Universal Resource Experts (Sue Scheff) Dr. Paul Jenkins offers great information on empowering parents to keep in touch with their kids. Parental Power has valuable podcasts and more. June 17th gave parents a direction to help protect their kids online.

read more digg story

Wednesday, May 21, 2008

Don't let cyberspite destroy your good name


You buy a television on eBay, but it is damaged - you return it, and leave a negative comment about the seller on the site. The next day, you find the seller has retaliated by posting a nasty comment about you, branding you as a time-waster. Suddenly, no one wants to sell to you and your reputation is in tatters.

read more digg story

Keeping Your Profile Clean


A careless comment in your blog (or in someone else's). An embarrassing incident recounted in your local newspaper. A racy photo on MySpace. Any of these can sully your online reputation.

read more digg story

Friday, May 16, 2008

Reclaim Your Good Name on the Web


As a victim and survivor (Sue Scheff) of Internet Defamation, I know firsthand how a few keystrokes from a disgruntled person can literally destroy life long good reputations online. I fought bad and reclaimed my name - with the help of ReputationDefender. Now this is service and others like them seem like a neccessity in today's CyberWorld.

read more digg story

Friday, May 9, 2008

ReputationDefender Launches MyEdge


As both a victim and now a survivor of Cyber Harassment, Internet Defamation - Reputation Defender is a priceless service for anyone that depends on the Web for their business and reputation. And don't forget ReputationDefender/MyChild - a must for all parents with kids that are online. - Sue Scheff

read more digg story

Thursday, May 8, 2008

Internet Video Bullying with Kids


Parents Universal Resource Experts (Sue Scheff) - This tip sheet can help parents with their kids with guidelines to Cyber Safety and how to become a victim of cyberbullying. Today parents need to stay informed on all these new issues our teens are dealing with.

read more digg story