Thursday, January 26, 2012
Distracted Driving: Txting - It can wait....
AT&T has been committed to bring awareness and helping prevent distracted driving.
Below is a link to a video that AT&T shot last week during a teen safety fair in Washington D.C., sponsored by a DC TV station and the National Organizations for Youth Safety (NOYS) — a network of national associations and federal agencies focused on youth safety and health. (You may recall, last May AT&T announced a $1 million commitment in the fight against texting and driving. That commitment involves a contribution to NOYS to develop and train student ambassadors on anti-texting-while-driving education. The students then host summits on the topic within their schools and hometowns throughout the school year.)
As part of the D.C. teen safety fair, AT&T had a TWD Simulator on site to give teens a first-hand experience at just how much of a distraction texting and driving can be. As you’ll see from the video, the simulator is a full-sized car. Kids get in the simulator, put on goggles and start driving, using a heads-up street display in their goggles. They then send a text message and the inevitable result is the kid crashes into a car or a pedestrian.
Link to TWD Simulator: http://silo.mediasilo.com/weblink/FBF9900EF2686B78BA344B8D06D55ECC/22455/
Background on our “Txting While Driving … It Can Wait” campaign:
While distracted driving is an issue for all motorists, teenagers are particularly at risk. Traffic crashes are the leading cause of death for teens, and the proliferation of distracted driving among teens is a huge challenge.
That’s why AT&T”s “Txting…It Can Wait” public awareness campaign is especially focused on educating teens about the risks of texting while driving and spreading the message that text messages can wait. Not even red lights, professionals say, signal a “safe” time to text.
As part of its campaign, AT&T has developed a powerful documentary called “The Last Text” that examines the real world consequences of texting and driving. Each of the eight individuals in the video — whose lives have been impacted tragically by texting while driving — volunteered their stories to help educate Americans — particularly youth — on the risks of texting behind the wheel. The documentary can be viewed online on the AT&T “It Can Wait” website and on the AT&T YouTube page.
Texting is so dangerous because it takes a driver’s eyes off the road for an average of 5 seconds. At 55 mph, that’s like driving the length of a football field completely blind. Studies show a driver’s reaction time is doubled when reading or sending a text, and that motorists sending a text while driving are 23 more times likely to be in a crash.
Tuesday, April 12, 2011
Distracted Driving - Impaired Driving: Teen Driving is a Serious Responsibility
The Impaired Driving Division at National Highway Traffic Safety Administration (NHTSA) seeks to work cooperatively to save lives, prevent injuries, and reduce traffic-related healthcare and economic costs resulting from impaired driving (alcohol and other drugs). NHTSA collaborates with many criminal justice and community organizations to sponsor impaired driving campaigns such as You Drink & Drive. You Lose., Friends Don't Let Friends Drive Drunk and Zero Tolerance Means Zero Chances.
Learn more visit http://www.stopimpaireddriving.org/ and be an educated driver.
Wednesday, December 15, 2010
Teen Driving: Is Your Teen Ready?
Each state has their own laws on the age your teen can start driving. In Florida, at age 15, teens can apply for a learner’s license. The teen must have completed a Traffic Law and Substance Abuse Course; pass the written, vision and hearing tests; and have a signed parent consent form.
With a learner’s license, teens may only drive with a licensed driver age 21 or older supervising and sitting in the front seat. For the first three months, teens may only practice during daylight hours; then, teens may practice no later than 10 p.m. Teens are required to practice driving for at least 50 hours, including 10 hours at night, with a parent or a legal guardian, before they’re allowed an intermediate permit.
DMV Practice Questions - Take this sample test to determine if you’re ready to take the state driving test.
When teens turn 16, have had a learner’s license for at least 1 year without any traffic violations and have completed 50 hours of practice driving, 10 of which must be at night, they can apply for the intermediate license. They also must pass a behind-the-wheel driving test, complete a vision test and provide proof of practice driving time. Legal guardians must accompany their teens to the DMV to sign the application form, or their signature must be notarized on the form.
At the intermediate stage, driving privileges are based on age. For a 16-year old, driving is allowed between 6 a.m. and 11 p.m. For a 17-year old, driving is allowed between 5 a.m. and 1 a.m. Outside of these time frames, teen drivers must be accompanied by a licensed driver at least 21 years old in the front passenger seat, or must be traveling to or from work.
At age 18, teens are eligible for a full unrestricted license. The state does not place night or passenger limits on those with unrestricted licenses.
All first time drivers in Florida must take a Traffic Law and Substance Abuse course and a written exam to receive a learner’s license. The tests below are approved by the Florida Department of Highway Safety and Motor Vehicles and are offered online through AAA:
Source: AAA
Be an educated parent, you will have safer teens.
Read more.
Tuesday, May 4, 2010
Sue Scheff: Hang Up - Stop Texting and Driving
Using a cell phone while driving can delay a person's reactions as much as having a blood alcohol concentration at the legal limit of .08 percent.
Nearly 6,000 people died in 2008 in crashes involving a distracted or inattentive driver, and more than half a million were injured.
- Drivers who use hand-held devices are four times as likely to get into crashes serious enough to injure themselves.
- Driving while using a cell phone reduces the amount of brain activity associated with driving by 37 percent.
- Eighty percent of all crashes and 65 percent of near crashes involve some type of distraction.
Read more and watch video.
Monday, February 8, 2010
Sue Scheff: Teens Driving - Think Before You Get Behind the Wheel
Part of parenting teens is the stress of when they become "of age to drive." Depending on your teenager, they are either counting down the days or could care less. Most are counting down the days. Driving a car is a serious consideration and parents need to do their homework, as well as the teenager before they get behind the wheel.
Safe Teen Driving Club is one of several organizations that are designed to help you get ready for this big step into adulthood. Crash Proof Your Kids, by Timothy C. Smith, is an excellent book to help prepare you.
The U.S. Department of Transportation's Fatality Analysis Reporting System collected the following data about teenage drivers:
- Crashes are the leading cause of death among 16- to 19-year-olds.
- The majority of teenage passenger deaths occur when another teen is driving.
- Two-thirds of teens killed in motor vehicle crashes are male.
- Among teenage drivers, alcohol is a factor in 23 percent of fatal accidents involving males, 10 percent of fatal accidents involving females.
- More than half of the teenage motor vehicle deaths occur on Friday, Saturday or Sunday. Of those deaths, 41 percent occur between 9 p.m. and 6 a.m.
- Is my youngster ready to drive?
- Driving safety - how to avoid accidents
- Setting realistic and effective driving rules
- How to pay for driver's ed
- Is driver's ed enough?
- Sharing the cost of driving with your teen
- Risky driving behaviors
- Laws in your state
- Insurance costs and issues
- Safety of the car she drives
- Auto maintenance and repair
- Legal issues in case of a crash
Be an educated and prepared parent, you will have safer teens!
Watch video on texting and driving and more on Examiner. This is a major concern today. Take a pledge - don't text and drive! Oprah is promoting NO PHONE ZONE. Take the pledge and demand your kids don't use the phone while driving. Parents - lead by example! No texting and cell phone talking while driving.
Monday, October 26, 2009
Sue Scheff: Teen Drivers

Parents need to be prepared before they get behind the wheel. Again, I have to recommend Crash Proof Your Kids by Timothy C. Smith. This is one of the most comprehensive books on new drivers I have read so far.
Last week we read about Keeping New Drivers Safe. Here is a recent article with some great parent tips from Connect with Kids.
Source: Connect with Kids
Defensive Driving Schools
“Every new driver needs to go through a defensive driving course – a classroom portion. But that just gives them the head knowledge. What young drivers especially need is experience.”
– Robert Wilson, National Safety Council
Today only 15 percent of new drivers get any kind of formal training before they get behind the wheel. That’s a dramatic change from 30 years ago when driver’s ed was nearly universal. On the other hand, today some young drivers get training that might be called driver’s ed on steroids.
Welcome to defensive driving at the racetrack. This isn’t your parents’ driver’s ed. The program is not only more extreme, it’s more expensive than conventional driving courses. But is it worth it?
“Oh, yeah,” says 17-year-old Erika, “because you think what happens if I flip the car, or what happens if I mess up, everybody’s looking, I’m gonna mess up…it’s scary out there.”
Her father, Dave, agrees. “Absolutely. I mean, I will worry less and I believe she’ll have more respect for the vehicle and what it can do, so yeah, hands down.”
Seventeen-year-old Andrew also has good things to say about the class. “I think it’s gonna help my confidence a lot. You stay relaxed. If something happens you don’t tense up and freak out.”
“Every new driver needs to go through a defensive driving course- a classroom portion,” explains Robert Wilson of the National Safety Council, “but that just gives them the head knowledge. What young drivers especially need is experience. The skid pad, for instance, is a great experience, teaching kids that if they are in a skid, how to handle it.”
Skidding, spinning and wiping out may seem like fun to some kids, but there is reason to be cautious, says Wilson. “The tendency, especially with young boys, might be to take lessons learned on the racetrack and convert that to regular highway driving and that certainly is a caution. I know the instructors at these schools strongly discourage that and explain that to the kids.”
Wilson adds that whatever course your child takes, it needs to be followed by driving lessons from mom or dad. “The parents need to be driving with these teenagers after this school experience, to reinforce the lessons learned, the proper lessons, and that speed is not acceptable under any conditions.”
Driving is a risky business for American teenagers. Despite spending less time driving than all other age groups (except the elderly), teenage drivers have disproportionately high rates of crashes and fatalities. Experts say that the high accident rates for teens are caused by a combination of factors, most notably teenagers’ immaturity and lack of driving experience. The U.S. Department of Transportation’s Fatality Analysis Reporting System collected the following data about teenage drivers:
•Crashes are the leading cause of death among 16- to 19-year-olds.
•The majority of teenage passenger deaths occur when another teen is driving.
•Two-thirds of teens killed in motor vehicle crashes are male.
•Among teenage drivers, alcohol is a factor in 23 percent of fatal accidents involving males, 10 percent of fatal accidents involving females.
•More than half of the teenage motor vehicle deaths occur on Friday, Saturday or Sunday.
•Of those deaths, 41 percent occur between 9 p.m. and 6 a.m.
Tips for Parents
•Don’t rely solely on driver education. High school driving courses may be the most convenient way to teach driving skills, but they don’t produce safer drivers.
•Supervise practice driving. Take an active role in helping your teen learn how to drive. Supervised practice should be spread over at least six months and continue even after your teen graduates from a learner’s permit to a restricted or full license.
•Remember, you are a role model. New drivers learn by example, so you must practice safe driving. Teens with crashes and violations often have parents with poor driving records.
•Restrict night driving. Most nighttime fatal crashes among young drivers occur between 9 p.m. and midnight, so your teen shouldn’t be driving much later than 9 p.m.
•Restrict passengers. Teenage passengers in a vehicle can distract a new driver and/or lead to greater risk-taking. The best policy is to restrict the number of teenage passengers your teen is allowed to transport.
•Require safety belts. Don’t assume that your teen is using a safety belt when he’s with his friends, just because he uses it when you’re together. Research shows that safety belt use is lower among teens than older people. Insist that your teen use a safety belt at all times.
•Prohibit driving after drinking. Make it clear that it is illegal and highly dangerous for a teen to drive after drinking alcohol or using any other drug. While alcohol isn’t a factor in most crashes of teenagers, even small amounts of alcohol are impairing for teens.
•Choose vehicles for safety, not image. Teens should drive vehicles that reduce their chances of a crash and offer protection in case they do crash. For example, small cars don’t offer the best protection in a crash. Avoid cars with performance images that might encourage speeding. Avoid trucks and sport utility vehicles, particularly the smaller ones, which are more prone to roll over.
References
•Drive Home Safe
•Insurance Institute for Highway Safety
•National Highway Traffic Safety Administration
Sunday, September 6, 2009
Sue Scheff: Dangerous Driving (Teens and Cell Phones)

Just last week I wrote an article for the Examiner about Teen drivers with some valuable resources, including a teen driving contract. This week Connect with Kids offers some parent tips you need to take the time to read. An educated parent is a prepared parent that equals a safer teen!
Source: Connect with Kids
Driving and Talking is Dangerous
“The task of driving and the task of communicating on the cell phone kind of play off the same area of the brain. So it’s got similar brain function for both tasks. [It is] the worst of multi-tasking. And the brain is just not set up to do that effectively. It’s sort of like giving 50 percent to each. And driving takes a lot more than fifty percent concentration.”
– Dr. Cathy Blusiewicz, Ph.D., Clinical Psychologist
How well do teens drive while using a cell phone?
“I got into a car accident when I was 16,” answers 18-year-old Katie, “and I made a left turn without a light and I wasn’t paying attention and I was on my cell phone.”
“I usually text message a lot and find myself like swerving off the road,” admits 16-year-old Andrew.
“Mostly when cars stop in front of me,” says 16-year-old Chris, “a lot of times you are looking down texting or whatever and you look up and they are stopped, and you just barely missed them. Or, sometimes, in my case, I did hit one person.”
According to the Virginia Tech Transportation Institute, talking, texting, dialing or answering a cell phone takes drivers’ eyes off the road long enough to travel the length of a football field.
“You might as well be driving with a bag over your head that you take off occasionally,” says psychologist Dr. Cathy Blusiewicz, “It’s a recipe for disaster.”
She says if you’re talking or texting on the phone, your brain cannot fully pay attention to the road ahead.
“The task of driving, and the task of communicating on the cell phone kind of play off the same area of the brain,” says Dr. Blusiewicz, “so it’s got similar brain function for both tasks. [It is] the worst of multi-tasking. And the brain is just not set up to do that effectively. It’s sort of like giving 50 percent to each. And driving takes a lot more than fifty percent concentration.”
Experts say parents must intervene. “Set down some rules and talk to them about, ‘If you have to make a call, you have to pull over,’” says Blusiewicz. “’You have to find a place where you are not driving.’”
Tips for Parents
The following statistics, therefore, shouldn’t be very surprising:
Sixty-two percent of high school drivers say they talk on a cell phone while driving, and approximately half of high school teens who do not yet drive (52 percent) and middle school students (47 percent) expect they will engage in this behavior when they begin driving.
Sixty-seven percent of high school drivers say they speed.
Thirty-three percent of high school drivers say they do not wear their seatbelt while driving.
Cell phones have been transformed from status symbols into everyday accessories. In fact, cell phones are so prevalent among teenagers that a recent study found that they viewed talking on the phone nearly the same as talking to someone face-to-face.
If you believe your teen should have a cell phone, it is important to lay down a few ground rules. The National Institute on Media and the Family suggests the following guidelines for setting limits on your teen’s cell phone use:
Choose a plan that puts some reasonable limits on your teen’s phone time. Make sure he or she knows what the limits are so he or she can do some budgeting.
Let your teen know that the two of you will be reviewing the bill together so you will have some idea of how the phone is being used.
If use exceeds the plan limits, the charges can mount very quickly. Make sure your teen has some consequences, financial or otherwise, if limits are exceeded.
Teach your child about the dangers of using the cell phone while driving and the distractions it can cause.
Find out what the school’s policies are regarding cell phone use and let your teen know that you will completely support the school’s standards.
Agree on some cell phone etiquette. For example, no phone calling during meals or when it is bothersome or rude to other people.
Conversely, let your teen know that any “phone bullying” or cheating via text messaging will not be tolerated.
Let your teen know that his or her use of the cell phone is contingent on following the ground rules. No compliance, no phone.
References
Washington Post
Liberty Mutual
Students Against Destructive Decisions
Road and Travel
Wired News
National Institute on Media and the Family
Friday, August 28, 2009
Sue Scheff: Teen Drivers

As a Parent Advocate I believe an educated parent is a prepared parent that equals a safer teen! I know personally the stress I went through when both my teens (now adults) started driving. What I found to be interesting was that my daughter was very anxious to get behind the wheel and had her permit within a week of her birthday. My son wasn’t in any hurry and actually was 18 before he got his license.
We all have different teens with unique personalities; however the nature of parenting usually doesn’t change: we worry. I am listing a few great resources targeted at helping you with this next stage of parenting teens - teen drivers.
Teen Driving – A must read and print out, Teen Driving Contract. This website offers tremendous tips about teenage driving, maintaining their cars, driving in a variety of weather conditions, looking into car insurance for teens and more.
Safe Teen Driving Club – 1-866-930-TEEN (8336) is a comprehensive website and organization that I encourage parents to take the time to review. From choosing a safe car to learning about defensive driving, Safe Teen Driving Club covers a wide range of topics that are critical for you and your teen to be aware of. You may also be interested in their recommended vehicle tracker (GPS).
ZoomSafer – “We don’t let friends drive distracted.” Distracted driving is a complicated and growing behavioral problem, especially with teenagers. Whether it is texting or talking on your cell phone while driving, it is a distraction that can potentially lead to tragic endings. Follow ZoomSafer on Twitter at @IDriveFocused and get updates.
Vision 20/20 – The Vision 20/20 P.O.M. Pilot is one of the smallest real-time GPS tracking devices available. If you are considering a GPS, this one is waterproof, highly sensitive and comes equipped with a panic button, GeoFencing features, remote control and more. Follow Vision 20/20 on Twitter at @GoVision2020.
I am confident there are many other great resources online for parents (feel free to leave comments below), as well as products. It is up to the parent to decide what is best for their individual families. There are many different services and products. I encourage all parents to do their research before choosing the right product for them.
For more info: CDC - Teen Drivers, Save Teen Drivers Blog. Take the time to visit these websites and resources.
Friday, August 14, 2009
Sue Scheff: ZoomSafer - "We don't let friends drive distracted"

ZoomSafer Aligns with President Obama and Secretary of Transportation in Fight Against Distracted Driving
Secretary Lahood Says “Laws Alone” Are Not Enough to Reduce Distracted Driving
Reston, Virginia – August 11, 2009 – ZoomSafer, the leading provider of innovative solutions to prevent distracted driving is pleased that the Obama Administration and Secretary of Transportation, Ray Lahood, have announced plans to host a Summit next month to develop a list of “concrete steps” to minimize accidents caused by distracted motorists.
“Distracted driving is a large and complicated issue,” said Matt Howard, Co-Founder and Chief Marketing Officer of ZoomSafer. “While some people will choose to abstain from using their phones while driving, others will seek legally compliant solutions that are capable of providing safe alternatives to send and receive texts and emails so they can stay connected while driving.”
ZoomSafer has been developed to support existing laws and address a broad spectrum of consumer and commercial end user requirements:
• A FREE version automatically detects when you’re driving and activates a set of basic services that suppresses external alerts and minimize distractions.
• A PREMIUM version activates a set of enhanced services so you can communicate safely while driving. Use your voice — not your thumbs, to send email, texts, and tweets. Use your ears — not your eyes, to listen to emails, texts, and other content.
As a commercial enterprise ZoomSafer looks forward to joining with the Federal Government, Insurance Carriers, Public Safety Associations, and others in the effort to reduce and eliminate the significant dangers posed by distracted driving.
Visit http://www.zoomsafer.com/ for more information.
Sunday, June 21, 2009
Sue Scheff: Teenage Drivers

Yesterday, in fact, I had a near miss with a Smart car driven by a teenager. He whipped in front of me (there were 2 lanes - I was in the left) from a side street then slammed on the brakes and turned on his left turn signal - just 100 yards from where he entered the street. I didn’t even think, I reacted and thankfully the drivers around me were watching, saw what was happening, and moved out of the way so I could swerve into the other lane slightly. I slammed on my brakes but would have rear-ended him handily if not for everyones’ co-operation. I was inches from making that Smart car into Oreo cookie - ( I drive a van).
The analysis shows that about one-third of people killed in crashes involving drivers ages 15 to 17 are teen drivers themselves. Nearly two-thirds are passengers, occupants of other vehicles, pedestrians, cyclists and other road users. “For every teen driver killed in a crash, almost twice as many other people die, which underscores the link between teen drier safety and the safety of everyone on the road,” said AAA President and CEO Robert L. Darbeinet.
Nationally, between 1998 and 2007, crashes involving 15, 16 and 17-year old drivers killed 28,138 people of whom (36%) were teen drivers themselves. The remaining 17,750 (63%) deaths included 8,829 passengers of the drivers. AAA believes the slight drop is significant and points to it as evidence that improved teen licensing systems, especially the graduated driver licensing program, has made an impact.
Graduated Drivers License Programs Seem to Work
Choice of Vehicle
Because most young people don’t usually have much money, they often drive older cars that don’t have the latest safety equipment — airbags, ABS, traction control and the like.
Second, because their vehicles are older, they may have more service issues that compromise their safety, such as worn brakes, tired shocks, bald tires, and so on.
Lastly, to save money, young people often choose economy boxes and small pickups, which have smaller crumple zones and fewer safety features.
Too many passengers
This last point is frequently overlooked, but has drawn attention recently. In a new study conducted by Johns Hopkins University School of Hygiene and Public Health, researchers discovered that the risk of deadly accidents among young drivers rose sharply with each additional passenger. The study, which looked at the driving habits of 16- and 17-year-old drivers, revealed a strong correlation between the number of passengers in a car and the risk of a fatal wreck.
For example, a 16 year old with three or more passengers faces nearly three times the risk of a fatal wreck as one driving alone. The study also found that young drivers are much more likely to engage in dangerous activates — drinking or using drugs, speeding, swerving, running red lights — when they are carrying their friends as passengers in the car. In California, we have a law that prevents other teenagers from riding in the cars with first time drivers (for the first year of their license).
Now…if we can only figure out a way to sit in the passenger seat while your teenage child is driving and NOT tense up. That would be a good trick. I can’t say I enjoy the experience as much as I thought I would.
Wednesday, February 11, 2009
Sue Scheff: Underage Drinking and the Dangers of it - 2009 Video Public Service Announcement Contest

Wednesday, January 28, 2009
Safe Teen Driving Club - Parenting Teens As they Learn to Drive
There's an epidemic in the US that's taking the lives of our youngsters. Driving fatalities are the number one cause of death among youngsters age 15 to 20. Driving crashes surpass suicide, homicide and all other causes. Over 300,000 teens are admitted to hospital ER's each year -- many with life-changing injuries. Among licensed drivers, young people have the highest fatal crash rate of any age group. What's more distressing, teens at age 16 are twice as likely to die in fatal car crashes as 18 to 19 year old teens. This is largely due to their youth and lack of experience behind the wheel.We know your life is busy. We're here to give you the support, help, information and services you need to keep your youngster safe...in a quick, easy-to-use format.
Parents tell us they're concerned about issues like these...
Is my youngster ready to drive?
Driving safety - how to avoid accidents
Setting realistic and effective driving rules
How to pay for driver's ed
Is driver's ed enough?
Sharing the cost of driving with your teen
Risky driving behaviors
Laws in your state
Insurance costs and issues
Safety of the car she drives
Auto maintenance and repair
Legal issues in case of a crash
Safe Teen Driving Club is the source you can rely on to help you keep your youngster safe.
Saturday, October 25, 2008
Sue Scheff: Safe Teen Driving Club

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Our mission is to educate parents and provide them services they can use to keep their teen safe and alive while driving. It's pretty well known that driving crashes are the #1 cause of teen injury and death, taking a back seat to suicide, homocide, drugs, alcohol and all other causes.Feel free to visit our site at http://www.safeteendrivingclub.org/, or our blog at http://safeteendrivingclub.wordpress.com/.
You'll find safety tips, information on our Crash Free America educational program for parents and services and products that are proven to reduce the chances of a crash with your teen.
You can also see a short video about the Club and other media coverage at http://www.safeteendrivingclub.org/stdc_page2.php?page_ID=1193759997.
Tuesday, May 27, 2008
Safeguarding Teenage Drivers with ADD

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Wednesday, May 21, 2008
Teen Driving Statistics by ParentingMyTeen.com

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Thursday, May 15, 2008
Texting While Driving

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