Showing posts with label Google Bomb Book. Show all posts
Showing posts with label Google Bomb Book. Show all posts

Thursday, January 6, 2011

Teens Oversharing - How will it effect their future?

Talk to your teens, what they send today....
Is your teenager sharing too much of their information online?

In a recent survey on TeenVogue.com, 94 percent of readers polled said that teenagers should be more concerned about privacy on the Internet.

Social networking sites, such as Facebook, has become a go-to site for college recruiters as well as employers.  Does your teen know the consequences of posting their party pictures, or language they should only be using privately (if using at all)?

Do you recall a recent Examiner article, Employers now asking for your Facebook link when applying for a job?

Although it can be nearly impossible to control or monitor everything our teens do, it is imperative you stress the importance of the lasting effects that an innocent photo or a questionable action that is posted on your Facebook page can result in - years from now.

Many kids are not able to grasp that two to five years from now is really not a long time.  Like many kids, it seems like forever - so why not post these cool things they are doing.  The problem is, what they consider cool, some may consider crude.

What may seem humorous to you and your friends, could be offensive to others.  Privacy is a gift, and how much you want to give is up to you.  However give with caution!

Order today!
Don't learn the lesson the hard way, "Google Bomb! The Untold Story of the $11.3M Verdict That Changed the Way We Use the Internet," a story everyone needs to read. 



Ironically when our children were young, most taught and encouraged our children to share.  Now we have to redefine sharing and give it boundaries.

Be an educated parent, you will have safer teens.


Watch the video.
Read more.

Monday, November 2, 2009

Sue Scheff: Conversations with Moms - Continues Praise for Google Bomb Book


Conversations with Moms interviews our foreword author, Michael Fertik, CEO and Founder of ReputationDefender.

The response has been overwhelming to Google Bomb book and I am thrilled that the reviews just get better and better. Be sure to order your copy today.

Source: Conversations with Moms

By: Maria Melo

When I wrote about my review of the Google Bomb book, I was not surprised about all the emails and comments I received concerning online reputation. I felt like I had learned a lot from reading this book and was a little less naive about the potential threats online.

Soon after my review, I was contacted and asked if I wanted to speak with Michael Fertik, CEO of Reputation Defender. Of course I was intrigued and open to finding out more ways of how we can protect ourselves online.

I think my biggest concern online is keeping my children safe. I hear more and more about cyber-bullying and the damaging effects it has on the children being targeted. Kids can be cruel and the internet has become a weapon in spreading that cruelty. I like the way Michael described it best.

“In the past, kids passed notes in class to spread rumors and viciousness. Now they use the internet. The behavior has not changed, just the medium.”

Follow ReputationDefender on Twitter @RepDef
Follow Conversations with Moms on Twitter @ConversationsWM

Monday, September 28, 2009

Sue Scheff: The Internet is a Information Highway - What is your Road Sign?


Are you a parent of a teen starting their college applications? Are you out of work, sending out your resume? Are you a small business owner and find your business is suffering? Are you a professional that depends on your good reputation?


If you have answered yes to any of the questions above, my new book is exactly what you need. Maintaining your online image today is as critical as having a good resume, outstanding application and keeping your offline personality similar to your virtual one.

I nearly lost my organization (Parents Universal Resource Experts), my reputation online was smeared, as well as the invasion on my private life was going viral while I slept. No, not literally slept, however I was not aware of what was slowing turning into what is considered a Google bomb.

One unhappy client, one disgruntled customer or a person that didn’t get the information they wanted, can take a few vicious keystrokes with a click of the mouse and turn your flourishing life into ruins. Your BFF today can turn into your foe tomorrow, or the soul mate you married is now your adversary. The latest source of revenge, is e-venge.

In my recent book Google Bomb, co-authored by prominent Internet attorney, John W. Dozier Jr., you will not only read about my unfortunate experiences, you will receive practical guidance to help you be proactive in protecting your cyber image. You will learn from my experiences and gain knowledge to build yourself an online profile you can be proud of.

Here are some quick tips to start. Remember, the Internet is today’s information highway and your name has a road sign.

1. Sign up for free services and post your resume or other information that pertains to your services, business, profession etc. Some of these services are Naymz.com, LookUpPages.com, Ziggs.com, LinkedIn.com.

2. For teenagers that will be applying for colleges, keep in mind, what you post today can haunt you tomorrow. More and more college admissions are using search engines to research their potential candidates. Take the time to secure your social networking sites and other places you surf. What does this mean? Keep it clean. Don't post anything you wouldn't want to show your parents or your grandparents!

3. Be sure to own your own name. Sign up for free services on Blogs with your name as the URL. Blogger.com and WordPress.com are two that are most frequently used. Try to keep them updated as time permits, however owning them is most important.

4. Set up your Google Alerts. You want to know when your name it being used online. This is another free service that will take you minutes to set up and keep you informed when your name is posted on the Internet. Twilert.com is used for Twitter Alerts. This is another free service to be alerted if people are using your name on Twitter.

5. Buy your domain name. This can be minimum in costs and the return will be priceless. Purchasing your name through GoDaddy or another source, can cost you about $9.99 a year (ie: http://www.suescheff.com/). Building a small website can also be cost effective. GoDaddy offers services to assist you. You may even know someone that can build this for you. Most kids today are very proficient with their technology skills.

Do you feel you don’t have time to sit in front of your computer and build your online image? You may want to consider hiring a reputation management online service. My personal experience is with ReputationDefender. Today there is a large number of them to choose from as the Internet has become our lifeline to information.

Whether you hire a service or do it yourself, the last thing you want to do is ignore your cyber image!

Back to where we started, you do want to get into your college of choice, you want to land your dream job and you want to keep your online profile up to date. Take the steps to make that happen.

For more fantastic and educational information to protect you and your family online, read Google Bomb today. It is priceless!

For more information: Dr. Michele Borba Review, Defamation Law Blog, Foreword by CEO and founder of ReputationDefender, Michael Fertik, Google Bomb book Press Room.

Also on Examiner.com

Monday, August 31, 2009

Sue Scheff: Do you know what Google is saying about you?


Do you know what lurks online?


Internet Safety has become a priority concern for many parents. Whether you are worried about predators online, or your child’s social networking; don’t forget about your child’s (especially teens) virtual image.


Today more and more colleges and employers are using your name or your child’s name in a “Google Search Box.” They may use other search engines, but Google seems to be the trend and most frequently used.


Years ago I woke up to find myself in the middle of a Cyber-War that I literally thought was simply a nightmare and what I was seeing/reading online had to be a mistake.
It wasn’t! If you can imagine the most horrible things being said about you, including sexual innuendos, anti-semantic remarks, and worse, you will be living what I went through.


My never before told story is finally told in my upcoming book, Google Bomb, The Untold Story of the $11.3M Verdict That Changed the Way We Use the Internet (Health Communications, Inc. September 2009). People that have reviewed this book are simply stunned, shocked and amazed what can happen to you if you are not aware of your online presence or have a cyberstalker.


Google Bomb will not only go behind the scenes of my 2+ year court battle that vindicated me with a landmark $11.3M jury verdict for damages done to me online (Internet Defamation and Invasion of Privacy), it will also offer you practical guidance. Have you been slimed online?
What does this have to do with parenting? Your child will be applying to colleges someday, or filling out job applications. Are they aware of what Google is saying about them? For that matter, do you know what Google is saying about you?


Remember, it can take 20 years to build a solid reputation about you, and only 20 minutes for it to be destroyed with evil keystrokes. Whether you have a disgruntled client, a friend turned foe or a relative that didn’t like the reading of a will – you need to be prepared to protect your cyber profile.


From students to teachers, lawyers to landscapers, truck drivers to doctors, stay-at-home moms to career women, teens to grandparents – no one is immune to what lurks online.
For more info: Google Bomb Book, Sue Scheff, Amazon, ReputationDefender Blog, Wit's End Book, EpicCenter Wired, UPI-Breaking News Google ordered to reveal anonymous Blogger, Washington Post, AARP Bulletin, LA Times Part 1, LA Times Part 2.


Also on Examiner.com

Saturday, August 22, 2009

Sue Scheff: Do you what Google is saying about you?


Do you know what lurks online?


Internet Safety has become a priority concern for many parents. Whether you are worried about predators online, or your child’s social networking; don’t forget about your child’s (especially teens) virtual image.


Today more and more colleges and employers are using your name or your child’s name in a “Google Search Box.” They may use other search engines, but Google seems to be the trend and most frequently used.


Years ago I woke up to find myself in the middle of a Cyber-War that I literally thought was simply a nightmare and what I was seeing/reading online had to be a mistake.
It wasn’t! If you can imagine the most horrible things being said about you, including sexual innuendos, anti-semantic remarks, and worse, you will be living what I went through.
My never before told story is finally told in my upcoming book, Google Bomb, The Untold Story of the $11.3M Verdict That Changed the Way We Use the Internet (Health Communications, Inc. September 2009). People that have reviewed this book are simply stunned, shocked and amazed what can happen to you if you are not aware of your online presence or have a cyberstalker.


Google Bomb will not only go behind the scenes of my 2+ year court battle that vindicated me with a landmark $11.3M jury verdict for damages done to me online (Internet Defamation and Invasion of Privacy), it will also offer you practical guidance. Have you been slimed online?

What does this have to do with parenting? Your child will be applying to colleges someday, or filling out job applications. Are they aware of what Google is saying about them? For that matter, do you know what Google is saying about you?


Remember, it can take 20 years to build a solid reputation about you, and only 20 minutes for it to be destroyed with evil keystrokes. Whether you have a disgruntled client, a friend turned foe or a relative that didn’t like the reading of a will – you need to be prepared to protect your cyber profile.


From students to teachers, lawyers to landscapers, truck drivers to doctors, stay-at-home moms to career women, teens to grandparents – no one is immune to what lurks online.

Also posted on Examiner.com

Tuesday, August 18, 2009

Sue Scheff: Do you know what Google is Saying About You?


Do you know what lurks online?


Internet Safety has become a priority concern for many parents. Whether you are worried about predators online, or your child’s social networking; don’t forget about your child’s (especially teens) virtual image.


Today more and more colleges and employers are using your name or your child’s name in a “Google Search Box.” They may use other search engines, but Google seems to be the trend and most frequently used.


Years ago I woke up to find myself in the middle of a Cyber-War that I literally thought was simply a nightmare and what I was seeing/reading online had to be a mistake.


It wasn’t! If you can imagine the most horrible things being said about you, including sexual innuendos, anti-semantic remarks, and worse, you will be living what I went through.
My never before told story is finally told in my upcoming book, Google Bomb, The Untold Story of the $11.3M Verdict That Changed the Way We Use the Internet (Health Communications, Inc. September 2009). People that have reviewed this book are simply stunned, shocked and amazed what can happen to you if you are not aware of your online presence or have a cyberstalker.


Google Bomb will not only go behind the scenes of my 2+ year court battle that vindicated me with a landmark $11.3M jury verdict for damages done to me online (Internet Defamation and Invasion of Privacy), it will also offer you practical guidance. Have you been slimed online?
What does this have to do with parenting? Your child will be applying to colleges someday, or filling out job applications. Are they aware of what Google is saying about them? For that matter, do you know what Google is saying about you?


Remember, it can take 20 years to build a solid reputation about you, and only 20 minutes for it to be destroyed with evil keystrokes. Whether you have a disgruntled client, a friend turned foe or a relative that didn’t like the reading of a will – you need to be prepared to protect your cyber profile.

From students to teachers, lawyers to landscapers, truck drivers to doctors, stay-at-home moms to career women, teens to grandparents – no one is immune to what lurks online.



Also on Examiner.com Order on Amazon Today!!!! Early Release!

Friday, April 10, 2009

Google Bomb Book Available for Pre-Order


Pre-Order Google Bomb on Amazon.com today!


Our society has reached an all-time low. Simple keystrokes can now literally ruin lives, reputations, and cause years of suffering, and require exorbitant amounts of time, money, and sanity to rebuild a life and/or career that has been shattered by cyberbullying, Internet defamation, identity theft, privacy invasion, and so much more. There is even a term that has emerged into our lexicon that describes the practice of manipulating the ranking of web pages: Google Bomb.


Sue Scheff knows first hand about the devastating effects of Google bombing and Internet defamation. Her reputation was destroyed and she almost lost her business because of false and libelous statements about her and her business that went viral. Falling into a deep depression accompanied by agoraphobia, Sue could not escape the abusive attacks from strangers and the paranoia that accompanies such abuse. However, she fought back, and sued the figure head who launched the attack campaign and was awarded a jury verdict of $11.3 million--a case that has set the precedent for a massive debate on Internet regulation vs. free speech and Internet etiquette and safety policies.


Because there is so much to navigate and know about the unknown and mostly unchartered legal territories of Internet usage, Sue has rounded up some of the world's most preeminent experts on the newly emerging business of Internet law, including attorney John W. Dozier. In Google™ Bomb, Dozier and Scheff offer a hybrid of memoir and prescriptive self-help, as well as a timely call to action that will arm readers with what they can do to avoid falling victim to cyber abuse, rebuild their own ruined reputations, or avoid unknowingly committing a crime against strangers on the Internet.


Written with two markets in mind: those hundreds of thousands of people who are victims of Internet harassment and cannot afford legal council to help clean up their reputations, and those who have built a career, business, and personal reputation and want to be armed with protection and prevention techniques that will help them avoid falling victim to cyber bullies, hackers, e-vengers, and Phreaks.


The true-life story of Sue Scheff's landmark lawsuit and the lessons she learned coupled with invaluable expert advice from a top Internet legal and reputation defense expert, Google™ Bomb is a heavy-hitting, one-of-a-kind book that will likely spark debate, controversy, and save lives at the same time.


Michael Fertik, CEO and Founder of ReputationDefender which is one of the pioneers of Online Reputation Management Services, writes a compelling, informative and engaging foreword. This book is a book that will touch almost everyone that uses the Internet today.

Tuesday, March 3, 2009

Sue Scheff: Slimed Online - Just in Time for Google Bomb!


“GOOGLE BOMB” Take Cover! by John Dozier and Sue Scheff

Do you know what Google is saying about you?

Oh yes, it is almost here, my second book! This time around, I am honored to have co-author and Internet Specialist Attorney, John Dozier .

As my story of my landmark case of $11.3M jury verdict for damages unravels - many questions answers, John Dozier will bring us the legal landscape of today’s Cyber World - how to protect your online image and maintain a profile you are proud of! Have you thought about Internet Gossip vs Internet Fact? How do you know the difference? Don’t get caught in the web - read Google Bomb!

To compound our dynamic and explosive upcoming best seller - Michael Fertik, CEO and Founder of ReputationDefender will be writing the foreword! ReputationDefender is one of the pioneers in managing online reputations and helping keep your kids privacy safe online.
This timely book will offer you tools and remedies as well as a very compelling story that will keep you turning those pages! Remember, a 20 year reputation today can be destroyed within 20 minutes of vicious keystrokes.

Monkeys Don’t Fly? Do they? Ahhhh, just wait and you will see - the Internet has become its’ own animal. The Internet can be an educational tool - but - it can also be a lethal weapon!

Published by Health Communications Inc. (HCI) - Google Bomb will be released in Fall 2009.