A movement is accomplished through the voices and actions of many. That
is why four national wireless service providers, spearheading the It Can Wait campaign, are urging people to share their commitment to never
text and drive with others on Drive 4 Pledges Day, September 19.
Individuals
can now sign up at ItCanWait.com to get resources that will help them
share their commitment on social media and personalize the movement on
the streets of their communities on key activation days. Aspiring to
create a social stigma around this dangerous habit of texting while
driving, Drive 4 Pledges Day will focus on getting individuals involved
in taking the pledge to never text and drive while encouraging others in
their community to do the same. These individuals will join AT&T,
Sprint, T-Mobile US, Inc., Verizon and more than 200 other organizations
by sharing their commitment not to text and drive while increasing
awareness of the dangers.
On September 19, Drive 4 Pledges Day, supporters of the movement are
called to help spread the word to their families, friends and
communities. Advocates will be encouraged to do things like change
their social profile photos and banner to It Can Wait graphics, and
share their personal pledge stories using the hashtag #ItCanWait.
Offline activations will include hosting pledge drives and distributing
posters in their schools, workplaces and neighborhoods. All materials
such as social graphics and posters will be available for download from ItCanWait.com.
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