Sue Scheff: Tobacco Free Florida

Unveiled in 2008 under the direction of the Florida Department of Health, the Tobacco Free Florida campaign seeks to decrease the number of tobacco users in the state of Florida through efforts aimed at both preventing nonusers from starting to use tobacco and encouraging current users to quit. These efforts are funded by money derived from court settlements against major tobacco companies, and include executions in the realm of Advertising, Public Relations, Interactive, Guerilla Media, Event Media, Sponsored Promotions and more.

Learn more at http://tobaccofreeflorida.com/ and read more about Florida's Quitline and Students Working Against Tobacco (SWAT).  Click here.